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Easter: 3 ideas for competitions to boost your publicity efforts
Easter is one of the most important commercial highlights of the year. Celebrated by adults and children alike, it's the time to raise brand awareness and boost communications by offering original campaigns. Easter is not just a commercial celebration reserved for...
5 ideas for Valentine’s Day marketing competitions
Over the years, Valentine's Day has established itself as a key sales event in France. It represents a unique opportunity for brands to boost their sales, in the same way as other marketing highlights such as Christmas and Easter. Whatever their sector of activity,...
How to create an original draw contest
Draw contests are an effective way of boosting brand awareness and engaging your community. Depending on the mechanics and the prizes up for grabs, this campaign can be a lever for conversion and loyalty. But how to create an original draw contest that captures the...
Marketing games
How to create an original draw contest
Draw contests are an effective way of boosting brand awareness and engaging your community. Depending on the mechanics and the prizes up for grabs, this campaign can be a lever for conversion and loyalty. But how to create an original draw contest that captures the...
Gamification marketing: why and how to get started
Have you just launched your brand or are you heading up a marketing team? You've probably already heard of gamification. It' all about incorporating playable, interactive mechanics into your marketing campaigns. This innovative technique stimulates the commitment of...
10 examples of competitions for every purpose
Why take insipration from our examples of competitions? Competitions are a powerful marketing tool for companies, precisely because theyr are so versatile.This format can be adapted to all dsitribution channels (retail, media, e-commerce, advetising). What's more, it...
4 ideas for marketing competitions to improve customer relations
Relationship marketing is an essential strategy for all brands seeking to build customer loyalty. And like any relationship, customer relations require time and effort. Consequently, relationship marketing is a long-term strategy that involves multiply the points of...
What prizes for marketing competitions? Our tips
Free products, gift cards, discount coupons... When brands have to decide what prizes to offer participants in marketing competitions, their options are often limited. And this has an impact on the attractiveness of the event. Indeed, the first thing that attracts a...
5 steps to a successful game marketing campaign
Against a backdrop of consumer marketing fatigue, there is still hope. The marketing game is now one of the most powerful levers for engaging your audience and converting them into customers, or even brand ambassadors. If...
Marketing animations
4 creative ideas for Mother’s Day marketing
Mother's Day is a not-to-be-missed event in France. Every year, it generates almost €1.9 billion in spending on gifts. It's a marketing opportunity for brands. They can use it to boost their visibility, build customer loyalty and increase sales. Gamification, through...
Consumer goods: 4 gamification-based marketing strategies
The consumer goods sector is undergoing change. Faced with demanding consumers, anxious to preserve their purchasing power but also to spend as little time as possible in shop. However, retailers can evolve thanks to innovative marketing strategies. The players in the...
Easter: 3 ideas for competitions to boost your publicity efforts
Easter is one of the most important commercial highlights of the year. Celebrated by adults and children alike, it's the time to raise brand awareness and boost communications by offering original campaigns. Easter is not just a commercial celebration reserved for...
Competitions: an effective recruitment tool
In 2024, companies are still finding it difficult to recruit. 57.4% of them consider it difficult to recruit employees. Six out of ten employers anticipate difficulties in filling vacant positions, due to : An insufficient number of applications (in 85% of cases)....
Territorial marketing: ideas for competitions to get people involved
Territorial marketing (or tourism marketing) is a sector that has undergone changes. The way we travel is changing, with a return to local tourism and the need to preserve destinations. To remain competitive, the tourism industry needs to bounce back in the face of...
5 ideas for Valentine’s Day marketing competitions
Over the years, Valentine's Day has established itself as a key sales event in France. It represents a unique opportunity for brands to boost their sales, in the same way as other marketing highlights such as Christmas and Easter. Whatever their sector of activity,...
Engaging your audience
5 ideas and techniques for organising in-store competitions
Retail today is facing major challenges, starting with increased competition from e-commerce, which offers not only competitive prices but also undeniable convenience. But shops must also respond to the new demands of consumers, who now expect shopping experiences to...
How to build customer loyalty? 7 simple and original tips and ideas
In France, brands that focus on loyalty increase their sales by an average of 25%, according to a Custup study. Understanding how to build customer loyalty is therefore a crucial issue for businesses. It is a good way of avoiding dependence on acquisition (the costs...
New Labyrinth mechanics: engage your audience!
At Socialshaker, we're proud to present the Labyrinth, a brand new feature that has been added to our platform. This concept, inspired by the famous Pacman game, combines immersion, personalisation and marketing performance. Creating an online labyrinth means offering...
How to create an original draw contest
Draw contests are an effective way of boosting brand awareness and engaging your community. Depending on the mechanics and the prizes up for grabs, this campaign can be a lever for conversion and loyalty. But how to create an original draw contest that captures the...
3 ways to collect customer data efficiently
It has become crucial for companies to collect, analyze and exploit customer data in order to better understand their audience and seize new business opportunities. Consumers expect brands to understand their expectations, anticipate their needs and offer them a...
Gamification marketing: why and how to get started
Have you just launched your brand or are you heading up a marketing team? You've probably already heard of gamification. It' all about incorporating playable, interactive mechanics into your marketing campaigns. This innovative technique stimulates the commitment of...
