The online Advent Calendar, also known as the digital Advent Calendar, is an interactive marketing campaign used by brands in December
What is an Advent Calendar? The online advent calendar is a gamification marketing mechanism. Brands can distribute this campaign across their various distribution channels (website, newsletters, emails, social networks, etc.) very easily via a single URL.
The online advent calendar allows brand audiences to take part in daily games for the chance to win gifts or discounts. Aesthetic, interactive and fun, this approach recreates the magic of a traditional Advent calendar directly on brand communication channels.
Why create an online advent calendar
The digital advent calendar game has several marketing objectives :
Firstly, it helps to keep audiences entertained throughout December in the run-up to Christmas. On the brand’s social networks, it offers the opportunity to communicate daily on the game of the day and the prizes up for grabs. It also raises brand awareness and generates traffic to the brand’s website.
What’s more, the online Advent Calendar actively engages the public for a month. This is essential if you want to stand out from the competition at a time when there is much advertising.
In addition, this type of game makes it possible to collect qualified data from participants. In exchange for gifts or discounts, brands can enrich their database to communicate with these prospects and customers throughout the year, for future operations.
Finally, the Advent Calendar helps to convert and retain customers by offering discounts that can be used immediately or at a later date.
Ho to create an online advent calendar
And now, how do you create your own online Advent Calendar ?
If you want to create your own Advent Calendar, you can do it quickly using the Socialshaker tool. Customise the calendar’s boxes and general appearance. You can also choose from free templates if you want to launch it more quickly.
Try out the different formats of the Socialshaker Advent Calendar: the structured calendar, the unstructured calendar and the Christmas tree calendar.
You can also select from three mini-games (scratchcard, wheel of fortune, one-armed bandit) for each day. Configure the prizes and discounts to be won directly in the tool. Once the operation has been launched, you can use the Emailing module to automatically send emails to the winners to give them rewards.
Once your game is ready, you can broadcast it on any channel using a unique URL. If you need any help, the Socialshaker teams are available to guide you through the creation of your calendar.
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