To engage and retain your community of customers, it’s important to maintain a regular calendar of marketing events throughout the year. It’s important to plan your marketing campaigns and communications activities carefully. This planning is essential to ensure that communications are sufficiently spaced out and remain aligned with the company’s values.
The 2025 marketing calendar is the ideal tool for feeding your marketing strategy consistently and effectively. Every month, your brand can position itself on a high point aligned with its universe. The aim is to activate your audience and achieve your various objectives (prospecting, conversion, loyalty, data collection, etc).
In this article, we share some original ideas to offer your prospects and customers all year round. You can also download our 2025 marketing calendar!
January 2025
The start of the year is a fairly quiet time for brands as they wind down the festive season. To re-engage their audience, they can capitalise on the kick-off of the 6 Nations Tournament on 31 January. Major sporting events are a way of communicating strong values such as surpassing oneself, teamwork and physical effort.
Marketing activity idea: an interactive game like Prognostic will be perfectly suited to this special occasion. Participants can share their predictions on matches and hope to win attractive rugby-related prizes (tickets for matches, meeting with players, goodies, personalised shirts, etc).
February 2025
February is undeniably the month of lovers. Valentine’s Day is one of the main marketing highlights of the year, and is associated with high purchasing intent. Companies can take advantage of this to offer events around the theme of love, convert new customers and generate more sales.
Marketing activity idea: the personality test is an ideal Valentine’s Day activity. By sharing a PsychoQuiz on its networks, the brand can invite its community to discover its love profile. Each person will be associated with a personalised selection of gifts to encourage purchases.
March 2025
March is Carnival month, culminating in Shrove Tuesday on 4 March. This family festival is an opportunity to dress up, party and more. Brands can easily communicate around this high point by using festive events that encourage their audience’s creativity.
Marketing activity idea: Shrove Tuesday is the ideal event to launch a photo competition. Companies (in the fashion, beauty or DIY sectors) can encourage their audience to share their costumes and generate UGC.
April 2025
April is synonymous with Easter, a key time for brands (and not just those selling chocolate or sweets). Once again, the idea for brands is to capitalise on the interest in this family celebration, which is synonymous with indulgence, sharing with loved ones and so on.
Marketing activity idea: Easter is an excellent way of generating and converting new leads. To do this, we rely on a simple and popular mechanism: Memory. This interactive activity is perfectly suited to the world of Easter. Participants who find pairs of images will be rewarded with discount vouchers or gifts to be won in a prize draw.
May 2025
7 May is International Laughter Day. It’s a little-known but extremely unifying celebration. It enables companies to embody universal values and show their audience a good time.
Marketing activity idea: for the laughter festival, why not organise a competition for funny anecdotes on social networks. The brand can then tap into this goldmine of content generated by its own customers by re-sharing the most unusual ones. Participants can then enter a draw to win free tickets to a show.
June 2025
In the 2025 marketing calendar, Father’s Day falls on 15 June. This is an opportunity for brands to animate their community and generate sales by sharing relevant gift selections.
Marketing activity idea: Gift Rain is a perfect activity for this type of marketing event. By catching the gifts before they hit the ground, participants can win discount coupons on their order.
July-August 2025
During the school holidays, brands can continue to communicate, particularly on the bank holidays. This is an opportunity to please your community by engaging them with interactive campaigns. This avoids losing contact.
Idea for a marketing event: for 14 July, offer an interactive Quiz on the history of France. The players with the most correct answers could win holiday gifts. In this way, they take away a bit of the brand to get messages across in a subtle and fun way.
September 2025
Year on year French Days are establishing themselves as the new French Black Friday. It’s an opportunity to showcase Made in France and generate sales in autumn.
Idea for a marketing event: An instant win like the Pinata is ideal for handing out extra discounts with ease. A game will also boost online visibility during this busy period (promotional highlight + back-to-school season).
October 2025
October means Grandmothers’ Day, a crucial date in the 2025 marketing calendar.
Marketing promotion idea: For Grandma’s Day, you can opt for a slightly retro game like the One-Armed Bandit. The symbols to be aligned can be personalised to reflect the theme of this special day. The result will be gifts for your grandmother.
November 2025
November is Black Friday. But it’s also World No Shopping Day. Contrary to what you might think, this can be an excellent time to communicate without pushing your products or promotional offers.
Marketing promotion idea: this date can be used not to generate sales, but to collect customer data. For example, a survey could be set up to gain a better understanding of what consumers want from the brand other than the sale of products (defending values, organising events, etc.).
December 2025
For the month of December, brands will be focusing much of their marketing strategy on the Christmas period.
Marketing promotion idea: the ideal promotion for this time of year is the Advent Calendar. It allows you to animate your community throughout the month of December. You can also showcase your products and distribute coupons to convert your audience more effectively.
Come up with fun activities tailored to all your strategic objectives. Download the 2025 marketing calendar for inspiration. Create and diversify your campaigns and customise your marketing games to entertain your community, convert new prospects or build customer loyalty.
