< Customers
Armor Lux
Fan’s choice photo
Do you love sailor clothes? If so, you certainly know Armor Lux. Founded in 1938 in Brittany, the brand continues to appeal to the whole family, offering authentic marine-inspired products and high-quality regional produce. At the same time, the brand is determined to pursue its strong commitment to sustainable development and fair trade.
But what about their online presence?
Campaign context
With a Facebook community of over 27,000 fans. Every day, Armor-Lux offers its followers inspired marine looks that showcase the site’s products. To coincide with the release of the Spring-Summer collection, the brand has decided to offer 2 competitions (one for the women’s collection in March/April and one for the men’s collection in June/July). It was an opportunity for Armor-Lux not only to present the collection, but also to promote it by bringing the product to the social network. This is how the community discovered the website.
A vote to highlight products
Armor-Lux has decided to launch two Fan’s Choice Photo events to showcase looks from the Spring-Summer collection in a dedicated gallery. The aim of the game was to vote for your favorite look in the hope of qualifying for the final draw.s a dedicated gallery. At the end of each game, 4 players were able to win their favorite look.
By highlighting its products in a playful way, the brand was able to achieve several objectives at the same time. Collect qualified data on potential customers (with the possibility of knowing whether fans belong to the customer database or not) and increase the newsletter subscriber base. To finally grow the online community.
Broadcasting
- Facebook: via regular posts throughout the operation
- Instagram campaign
- Email campaign (Newsletter)
Campaign results
- Nearly 15,500 unique entries for the entire operation
- 8 winners selected (prizes: 4 women’s looks and 4 men’s looks)
- 4800 fans recruited on the Facebook page
- 760 fans recruited on the Instagram account
- 10.89% Facebook engagement rate on posts
- 25% of players have subscribed to the brand’s newsletter