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Mastering the art of teasing for the Community Manager
In the world of digital marketing, the power of teasing is undeniable. Today, let's dive into a reflection on how Community Managers can maintain their community's interest and commitment to a brand. Captivating strategies, such as the skilful use of teasers to...
Our ideas for in-house competitions
The integration of internal contest games within a company is an effective way of engaging and motivating teams. Turn employee communication into a fun experience and strengthen your employees' attachment to the company. Explore our ideas and tips for setting up...
5 steps to a successful game marketing campaign
In a context of consumer marketing fatigue, there's still hope: today, game marketing is one of the most powerful levers for engaging your audience and converting them into customers, or even brand ambassadors. If you're thinking of following the example of...
Marketing games
How do you create an original draw contest
Draw contests are an effective way of boosting brand awareness and engaging your community. Depending on the mechanics and the prizes up for grabs, this campaign can be a lever for conversion and loyalty. But how to create an original draw contest that captures the...
Gamification marketing: why and how to get started
Have you just launched your brand or are you heading up a marketing team? You've probably already heard of gamification. It's all about incorporating playable, interactive mechanics into your marketing campaigns. This innovative technique stimulates the commitment of...
4 ideas for marketing competitions to improve customer relations
Relationship marketing is an essential strategy for all brands seeking to build customer loyalty. And like any relationship, customer relations require time and effort. Consequently, relationship marketing is a long-term strategy that involves multiply the points of...
5 steps to a successful game marketing campaign
In a context of consumer marketing fatigue, there's still hope: today, game marketing is one of the most powerful levers for engaging your audience and converting them into customers, or even brand ambassadors. If you're thinking of following the example of...
Tap Tap: An Original New Game For The Christmas Season
Christmas is fast approaching! We hope you’re getting in the spirit because this is the right moment to prepare your marketing campaign and attract online shoppers with your special offers. But... Maybe you feel a little stuck. Perhaps the Advent Calendar is not...
Marketing animations
How do you create an original draw contest
Draw contests are an effective way of boosting brand awareness and engaging your community. Depending on the mechanics and the prizes up for grabs, this campaign can be a lever for conversion and loyalty. But how to create an original draw contest that captures the...
website animation: 6 ideas and tips
Today's brands only have a few a second to make a good impression online. If nothing catches a new visitor's attention on the website, they will leave as quickly as they arrives. Of course, the design of your website or online shop plays a big part in these first...
2025 marketing calendar: original ideas for all year round
Pour engager et fidéliser votre communauté de clients, il est important de tenir un calendrier d'animations marketing régulier, durant toute l'année. Il est important de bien planifier ses campagnes marketing et ses actions de communication. Cette planification est...
How do I run a TikTok competition? Tips
TikTok is undoubtedly the most popular social network, not only with GenZ, but also with a mature audience. Opening the application plunges you into what is known as the TikTok vortex. This is an ultra-engaging content feed, thanks in to its algorithm, which quickly...
Gamification marketing: why and how to get started
Have you just launched your brand or are you heading up a marketing team? You've probably already heard of gamification. It's all about incorporating playable, interactive mechanics into your marketing campaigns. This innovative technique stimulates the commitment of...
Co-branding competitions to boost visibility
How to amplify the impact of your message, gain brand awareness and reach a wider audience? One of the most effective marketing strategies for boosting visibility is co-branding, or capitalising on other brands to increase visibility. Co-branding is a strategic...
Engaging your audience
How do you create an original draw contest
Draw contests are an effective way of boosting brand awareness and engaging your community. Depending on the mechanics and the prizes up for grabs, this campaign can be a lever for conversion and loyalty. But how to create an original draw contest that captures the...
3 ways to collect customer data efficiently
It has become crucial for companies to learn how to collect customer data in order to better understand their audience and seize new business opportunities. Consumers expect brands to understand their expectations, anticipate their needs and offer them a shopping...
Gamification marketing: why and how to get started
Have you just launched your brand or are you heading up a marketing team? You've probably already heard of gamification. It's all about incorporating playable, interactive mechanics into your marketing campaigns. This innovative technique stimulates the commitment of...
Summer competition: how to keep in touch with your customers
For the vast majority of French people, summer is synonymous with vacations. It's a chance to discover new places, recharge your batteries with loved ones, and disconnect. All these parameters can complicate brand communication and cut off contact with their audience....
4 ideas for marketing competitions to improve customer relations
Relationship marketing is an essential strategy for all brands seeking to build customer loyalty. And like any relationship, customer relations require time and effort. Consequently, relationship marketing is a long-term strategy that involves multiply the points of...
5 steps to a successful game marketing campaign
In a context of consumer marketing fatigue, there's still hope: today, game marketing is one of the most powerful levers for engaging your audience and converting them into customers, or even brand ambassadors. If you're thinking of following the example of...
