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5 ideas for Valentine’s Day marketing competitions
Over the years, Valentine's Day has established itself as a key sales event in France. It represents a unique opportunity for brands to boost their sales, in the same way as other marketing highlights such as Christmas and Easter. Whatever their sector of activity,...
How to create an original draw contest
Draw contests are an effective way of boosting brand awareness and engaging your community. Depending on the mechanics and the prizes up for grabs, this campaign can be a lever for conversion and loyalty. But how to create an original draw contest that captures the...
Mastering the art of teasing for the Community Manager
In the world of digital marketing, the power of teasing is undeniable. Today, let's dive into a reflection on how Community Managers can maintain their community's interest and commitment to a brand. Captivating strategies, such...
Marketing games
How to create an original draw contest
Draw contests are an effective way of boosting brand awareness and engaging your community. Depending on the mechanics and the prizes up for grabs, this campaign can be a lever for conversion and loyalty. But how to create an original draw contest that captures the...
Gamification marketing: why and how to get started
Have you just launched your brand or are you heading up a marketing team? You've probably already heard of gamification. It' all about incorporating playable, interactive mechanics into your marketing campaigns. This innovative technique stimulates the commitment of...
4 ideas for marketing competitions to improve customer relations
Relationship marketing is an essential strategy for all brands seeking to build customer loyalty. And like any relationship, customer relations require time and effort. Consequently, relationship marketing is a long-term strategy that involves multiply the points of...
5 steps to a successful game marketing campaign
Against a backdrop of consumer marketing fatigue, there is still hope. The marketing game is now one of the most powerful levers for engaging your audience and converting them into customers, or even brand ambassadors. If...
Tap Tap: an original operation to launch a Christmas campaign
Christmas is fast approaching! We hope you’re getting in the spirit because this is the right moment It's high time to prepare your Christmas campaign, which will enable Internet users to shop online with the various offers you can give them. But... Maybe you feel a...
Marketing animations
Competitions: an effective recruitment tool
In 2024, companies are still finding it difficult to recruit. 57.4% of them consider it difficult to recruit employees. Six out of ten employers anticipate difficulties in filling vacant positions, due to : An insufficient number of applications (in 85% of cases)....
Territorial marketing: ideas for competitions to get people involved
Territorial marketing (or tourism marketing) is a sector that has undergone changes. The way we travel is changing, with a return to local tourism and the need to preserve destinations. To remain competitive, the tourism industry needs to bounce back in the face of...
5 ideas for Valentine’s Day marketing competitions
Over the years, Valentine's Day has established itself as a key sales event in France. It represents a unique opportunity for brands to boost their sales, in the same way as other marketing highlights such as Christmas and Easter. Whatever their sector of activity,...
How to create an original draw contest
Draw contests are an effective way of boosting brand awareness and engaging your community. Depending on the mechanics and the prizes up for grabs, this campaign can be a lever for conversion and loyalty. But how to create an original draw contest that captures the...
website animation: 6 ideas and tips
Today's brands only have a few a second to make a good impression online. If nothing catches a new visitor's attention on the website, they will leave as quickly as they arrives. Of course, the design of your website or online shop plays a big part in these first...
How do I run a TikTok competition? Tips
TikTok is undoubtedly the most popular social network, not only with GenZ, but also with a mature audience. Opening the application plunges you into what is known as the TikTok vortex. This is an ultra-engaging content feed, thanks in to its algorithm, which quickly...
Engaging your audience
How to build customer loyalty? 7 simple and original tips and ideas
In France, brands that focus on loyalty increase their sales by an average of 25%, according to a Custup study. Understanding how to build customer loyalty is therefore a crucial issue for businesses. It is a good way of avoiding dependence on acquisition (the costs...
New Labyrinth mechanics: engage your audience!
At Socialshaker, we're proud to present the Labyrinth, a brand new feature that has been added to our platform. This concept, inspired by the famous Pacman game, combines immersion, personalisation and marketing performance. Creating an online labyrinth means offering...
How to create an original draw contest
Draw contests are an effective way of boosting brand awareness and engaging your community. Depending on the mechanics and the prizes up for grabs, this campaign can be a lever for conversion and loyalty. But how to create an original draw contest that captures the...
3 ways to collect customer data efficiently
It has become crucial for companies to collect, analyze and exploit customer data in order to better understand their audience and seize new business opportunities. Consumers expect brands to understand their expectations, anticipate their needs and offer them a...
Gamification marketing: why and how to get started
Have you just launched your brand or are you heading up a marketing team? You've probably already heard of gamification. It' all about incorporating playable, interactive mechanics into your marketing campaigns. This innovative technique stimulates the commitment of...
Summer competition: how to keep in touch with your customers
For the vast majority of French people, summer is synonymous with vacations. It's a chance to discover new places, recharge your batteries with loved ones, and disconnect. All these parameters can complicate brand communication and cut off contact with their audience....
