In the world of digital marketing, the power of teasing is undeniable. Today, let’s dive into a reflection on how Community Managers can maintain their community’s interest and commitment to a brand.

Captivating strategies, such as the skilful use of teasers to highlight products, or the creation of captivating brand-focused content. From generating additional direct sales, we invite you to discover concrete examples of companies that have perfectly grasped the importance of teasing for their marketing strategies.

1) Product teasing

The arrival of a new product can be anticipated by your audience. A teasing campaign is an unstoppable method of communicating this novelty and arousing interest.

Nike x Stranger Things exemple

The famous sneaker brand has created a teaser campaign to announce its collaboration with the Netflix series Stranger Things. This campaign aroused the curiosity not only of its community, but also of fans of the series.

Thanks to mysterious billboards posted in major US cities, and then on social networks, the viral aspect of the campaign has taken hold.

Carambar example

The Carambar campaign is an excellent example of product teasing. The brand brilliantly orchestrated a “coup de com” operation to draw the attention of Internet users to a potential change in the packaging of the famous candy, putting aside the iconic jokes in favor of cultural information.

As the message below shows, Carambar created a buzz by revealing one of the first clues announcing this major event:

But that’s not all! To reinforce the surprise effect, the brand has also redesigned the cover banner, opting for a striking visual that you can admire below.

In the end, it was certainly one of the brand’s most successful teasings, and journalists picked up on it too.

Thanks to this bold initiative, the brand succeeded in creating a real buzz online, generating lively discussions and fuelling the curiosity of its loyal fans. However, it has been revealed that this announcement was false and akin to an April fool’s joke.

2) Teasing du « contenu de marque

In addition to “product” teasing, there’s also teasing involving the announcement of content, particularly video, produced by a brand. This content can take the form of an advertisement or a web-series-style film.

Orange France example

To prepare for the arrival of one of its new ads, the incumbent telephone operator has posted a teaser video on its fan page, as can be seen in the screenshot below:

This pre-video is actually a montage of some scenes from the final ad, where viewers can catch a glimpse of the brand’s services being promoted, with the appearance of Norman Fait des Vidéos.

Thanks to the collaboration with an influencer, the teaser campaign succeeds in getting people talking about Orange France and its new advert.

Orangina example

In partnership with Studio Baegel and Golden Moustache, the Orangina beverage brand organized a teaser session to promote a brand content production entitled “Mission 404: Internet must stay alive”.

So, to announce the said video, different types of teasings were made as we can see below:

Teasing 1 :

Teasing 2

With a teasing campaign published on several platforms, including social networks, Orangina is sure to unite its community. Cross-channel is an ideal strategy for creating excitement around an advertisement.

3) Sales teasing

It’s also possible to tease out your community with the aim of generating additional sales during special events. This strategy is particularly effective for boosting conversion rates and generating sales.

Rue du Commerce example

By adopting a well thought-out approach to teasing, Rue du Commerce was able to capture the attention of its community. By publishing an intriguing status, as we can see below, the e-commerce site didn’t just announce the promotions. Rue du Commerce created a real buzz by organizing an exclusive competition in conjunction with the event.

To mark the arrival of the summer sales, the e-commerce site not only announced the promotions on the day, but also organized a competition especially for the occasion.

The first teaser announced the game and the sales two hours before the opening.

We then note the publication of an event status announcing (at last) the opening of sales on the site. Internet users know what’s going on and can go shopping.

Rue du Commerce understands the importance of building excitement and anticipation in its community. By mastering the art of teasing, the brand has succeeded in creating an immersive, interactive experience for its customers. A strategy that boosted sales and enlivened its audience.

Conclusion

In conclusion, teasing is a powerful lever for Community Managers wishing to maintain the interest and commitment of their community. Through inspiring examples of product teasing, brand content teasing and sales-focused teasing, we’ve seen how some brands have managed to captivate their audiences effectively.

Teasing creates anticipation and curiosity that keeps the community attentive and engaged. By revealing subtle clues about new products, offering captivating content and launching stimulating sales campaigns, brands know how to arouse desire and envy in their communities.

Feel free to explore the different possibilities offered by teasing, and take inspiration from this article. It’s up to you to create captivating moments and get your audience excited!