Sports highlights are entertaining moments that thrill crowds and are followed by millions of French people around the world. These events are real opportunities for your brand and for engaging your audiences with sport. It’s to your advantage to position yourself for one of the summer’s upcoming sporting highlights.

To help you along the way, there are a number of game mechanics in our catalog that are perfectly suited to this kind of event.

By skilfully deploying this type of solution, you’ll be able to achieve a variety of strategic objectives, such as :

• Drive traffic to your website,
• Collect qualified data on sports enthusiasts,
• Provide entertainment for your audience,
• Drive sales through games with an obligation to buy,
• Build customer loyalty.

1. Games for sports highlights

Chronoquiz

Launch a fun competition specific to your activity, with a multiple-choice questionnaire in the style of the various competitions. This is the time to engage your audience or present a product. With Chronoquiz, assess your audience’s level of product knowledge through a series of questions in record time. In keeping with the world of sports, don’t hesitate to decorate your products graphically in the colors of the team or sport of your choice.

Broadcast your operation on your social networks, in dedicated newsletters and by adding a banner on one or more pages of your website linking directly to the game.

Participants with the highest scores will win two match tickets to enjoy these unforgettable moments with their friends. To make your campaign an exclusive event, reserve access to the game for a limited number of players by activating the “Limitation” feature.

Timeline Contest

Liven up your community by launching simple daily challenges with a Timeline Contest.

The principle: invite your community to make their prediction of the winning athlete on Facebook, commenting on your publication. Who’s got it right? At the end of each competition, a winner will be drawn at random from the comments containing the name of the match winner.

Practical tip: Via our prize draw module, select your winners by choosing the method of your choice: comments and “likes”, key words, reactions, etc.

Now you know how to increase activity on your page and engage your Facebook community with fast, effective animation!

Le Pronostic: the classic of sports highlights

With these high points in mind, think of ways to boost your visibility. For example, invite your community to take part in the Prognostic game. They’ll have to guess the match results before each tournament. From the application, your participants will have two prediction options for each match: the exact score or the match winner.

What if you activated the viral side of the operation, while allowing players to challenge their friends by sharing the game? There are more than twenty different ways to gain notoriety.

At the end of the competition, a draw is held to reward the best predictors, according to the number of points accumulated. An endowment is also welcome for fans who are increasingly attracted by surprise gifts.

Instant Win Calendar

Take advantage of the Instant Win Calendar mechanism to create a marketing animation for the entire duration of the competition. Revisit one of the most popular mechanics in our catalog in the theme of a sporting event. Every competition day, invite your audience to register and scratch a Winner’s Ticket. This is a very effective way of triggering conversion of your potential customers, thanks to special discounts on your products, goods or services.

Tip: To make sure you’re all the lucky ones, offer losers goodies bearing your company’s logo.

2. Our practical tips for successful campaigns

Game teasing: arouse your audience’s curiosity with attractive content that you can tease out through your various channels (your blog, newsletters, sponsorship, etc.).

Another teasing tip: you can also activate your campaign in advance and use the “campaign not started” stage as a landing page for game promotion.

Marketing partnerships: in this dynamic of festive events, are you looking to recruit new customers and develop your reputation? Set up a cross-promotional operation with one or more partners whose positioning and target are in line with your own.

How do I go about it? It’s very simple: from your game’s back office, you can generate the microsite link or Iframe code for your mechanics. In this way, your partners can integrate the game directly into their websites or relay the operation in a newsletter via the microsite url.

As you can see, the more partners you have, the bigger the audience for your game. Take advantage of this opportunity to generate leads and enrich your database!

Mobile optimization: remember that the smartphone is the medium most used by Internet users, so think “mobile first”. So take the time to optimize your design to better engage players in real time.

Drive to Store: offer an online competition to receive discounts or win prizes that can only be used at the point of sale. This type of strategic operation enables you to attract footfall to your points of sale and promote your goods or services linked (directly or indirectly) to sport.

Set up a campaign for sports highlights on Socialshaker

Monitor the performance of your actions: thanks to the “Analytics” module, you can obtain precise information about the traffic drawn to your game, as well as the number of pages viewed at each stage of the game. By regularly monitoring these indicators, you’ll be able to evaluate the performance of your actions and act accordingly to relaunch your communication plan if you notice any significant drops.

Legalization in place and competition rules: we recommend avoiding any direct or indirect association with sporting events in your promotional campaigns. To ensure that your contest rules are legally binding, we recommend that you check them with a representative of the law. For added security, Socialshaker allows you to make your deposit automatically with a partner bailiff.

Need more information or advice? Don’t hesitate to contact us via the Live Chat link at the bottom right of your screen!