At Socialshaker, we’re proud to present the Labyrinth, a brand new feature that has been added to our platform.
This concept, inspired by the famous Pacman game, combines immersion, personalisation and marketing performance. Creating an online labyrinth means offering your customers and prospects a fun experience that highlights your brand while enabling you to achieve your engagement objectives.
Labyrinth: the new immersive marketing game
With the Labyrinth, immerse your participants in an immersive experience where they have to find their way through a series of bonuses and penalties.
Visitors to your website or your subscribers, customers or prospects navigate a maze, trying to achieve the best score before the time runs out. The Labyrinth is a game mechanic designed to maximise participant engagement. This fun concept enhances your brand while creating a unique experience for your audience.
With just a few clicks, you can create a personalised labyrinth, tailored to your visual identity and your specific needs. Here’s how it works:
Customisation to match your brand image
The Labyrinth is fully customisable to suit your visual identity and objectives. You can choose the background image, define the appearance of the enemies and heroes, adjust the colours of the walls and corridors, or integrate elements specific to your campaign. This flexibility allows you to create an experience perfectly aligned with your brand.
An immersive gaming experience
The game is based on a simple but effective mechanic: collecting points by avoiding obstacles, with a scoring system that encourages competitive engagement. For even more interactivity, a prize draw can reward the best players or those who simply take part.
Stimulate the interest of your audiences by offering attractive rewards!
The option of sharing on social networks also helps to generate virality around your campaign.
The advantages of the Socialshaker platform for launching your Labyrinth
Creating a labyrinth on our platform means you benefit from :
- Complete customisation: adjust the design and settings to reflect your brand identity
- Mobile compatibility: your interactive maze adapts to all screens for a seamless experience.
- Real-time statistics: measure the impact of your campaign and optimise your marketing performance.
Wondering how to set up the Labyrinth and exploit all its possibilities? Check out our FAQ to find out all the technical details and tips for generating your own labyrinth.
The advantages of the Labyrinth mechanism
The Labyrinth does more than entertain: it serves specific marketing objectives that help to reinforce your overall strategy.
Boost brand awareness
Associating your brand with a moment of fun and positive competition improves its perception and attracts the attention of a wider audience, thanks in particular to the social sharing and sponsorship options.
Secondly, in a context where consumers are increasingly solicited, offering an interactive and original approach will enable you to stand out from the crowd and attract a curious and motivated audience.
Strengthening commitment
By offering a fun and immersive experience, you invite your participants to spend more time with your brand. This prolonged interaction encouraged by the competition creates a strong and memorable bond, increasing their attachment to your company.
By encouraging your audiences to replay to improve their performance, you boost the number of repeat visits to your website, for example.
Collect qualified leads and build customer loyalty
With an integrated registration form, Le Labyrinthe makes it easy to collect strategic data while complying with RGPD regulations. Participants’ scores can also be used to segment and personalise your future communications.
Offering an original experience like The Labyrinth also helps to maintain a regular and enjoyable connection with your existing customers, strengthening their loyalty.
I create my Labyrinth gameWith Socialshaker, creating an online Labyrinth has never been so easy. Our intuitive interface and customisation options let you quickly design a game that reflects your image. Bring your ideas to life, boost your marketing strategy and offer your audience an unforgettable experience.
