Mother’s Day is a not-to-be-missed event in France. Every year, it generates almost €1.9 billion in spending on gifts. It’s a marketing opportunity for brands. They can use it to boost their visibility, build customer loyalty and increase sales.
Gamification, through competitions, is a way of capturing your audience’s attention in a fun and engaging way. We’ll be sharing some tips and examples with you to help you run successful campaign and achieve your objectives during thiskey period.
Why run a marketing operation for Mother’s Day?
Mother’s Day is an opportunity for brands to generate sales and strenghten their relationship with consumers. Brands can use Mother’s Day to achieve the following objectives.
1. Give pleasure and animate your community
Mother’s Day is an opportunity to delight consumers by immersing them in an emotional experience. Brands share content around unifying values (love, transmission, care). They can also make a memorable contribution to their customers’ lives by associating themselves with the occasion.
2. Reinforce your brand image with original, creative branding
This marketing highlight is an opportunity for brands to stand out for their creativity. By creating campaigns that resonate with Mother’s Day, they can reinforce their brand image.
3. Stimulate sales and increase turnover
Like any commercial holiday, Mother’s Day is an opportunity to boost sales. Consumers are looking for gifts for their loved ones, and a targeted offer can translate into increased sales.
4. Retaining existing customers
Mother’s Day is an opportunity to remind existing customers that they matter. A campaign is an opportunity to reinforce their loyalty, by sharing offers, discounts or personalised messages. By positioning themselves at a special time, retailers can strengthen brand loyalty.
4 original marketing game ideas for Mother’s Day
To stand out from the crowd on a special day like Mother’s Day, brands can come up with original campaigns that capture the attention of their audience.
Here are 4 Mother’s Day marketing ideas to inspire your community and boost sales.
1. Quiz: Which foodies are you?
The concept: draw to win gift sets. Retailers can use the opportunity to share recommendations for improving the cooking experience (or in another area: beauty, decoration, gardening, etc.).
Why it works: This quiz creates interaction while collecting data on preferences. Brands can include offers or discount vouchers to encourage them to buy products related to the theme.
2. A wheel of fortune : “Spoil your Mum”
The concept: Share a wheel of fortune on your online shop or via an in-store interactive terminal. Customers can try to win gifts for their mum (discounts, exclusive gifts, etc.). To increase the reach of this Mother’s Day marketing campaign, the brand can add a collection form or encourage sharing to increase its reach.
Why it works: this instant win relies on the attractiveness of the prizes to boost engagement. The mechanics will help to increase visibility, which is not always easy at this time of the year.
3. A photo competition: “My best memory with my mum”.
The concept: Invite your community to ahre a photo of a moment with their mum, using a dedicated hastag. The photo can immortalise the protagonists using the brand’s products or be related to its world (cooking, fashion, holidays, etc.). Each participant can win a discount voucher and qualify for a prize draw for rewards (free holiday, gift box, etc.).
Why it works: this
4. A memory game: “The best Mother’s day gift”.
The concept: offer an online Memory game, in which the images represent products linked to Mother’s Day. Winners will receive a code to use online or in shop.
Why it’s great: this fun and engaging game showcases the catalogue in a playful way. it offers an interactive experience that maximises the time spent with the retailer while encouraging them to buy their gits.
4 tips for a successful Mother’s Day marketing campagn
The key to a successful Mother’s Day marketing campaign is to adopt creative approaches that resonate with consumers’ values. By offering simple, engaging and shareable experiences. Here’s our advice on how to maximise the impact of your campaign.
1. Create game mechanics based on values. Offer competitions that allow people to share memorable and symbolise the values associated with Mother’s Day.
2. Encourage sharing games on social networks to boost the virality of the campaign and increase awareness. brands can organise games where participants have to tag their friends, share posts on their profiles using a specific hashtag, and so on.
3. Highlight relevant gifts for this special occasion. Brands can offer prizes or discount coupons to help their audience find the perfect gift.
4. Favour a quick and accessible format. To maximise the participation rate, the mechanics must be simple. Instant wins work in the context of a Mother’s Day campaign. users know whether they have won or not and can therefore save time on buying gifts.
The key to a successful Mother’s Day marketing campaign lies in creating an experience with high viral potential. Discover our game mechanics and reach your audience by offering them an experience and prizes that match their expectations for this marketing highlight!
