TikTok is undoubtedly the most popular social network, not only with GenZ, but also with a mature audience. Opening the application plunges you into what is known as the TikTok vortex. This is an ultra-engaging content feed, thanks in to its algorithm, which quickly...
How to amplify the impact of your message, gain brand awareness and reach a wider audience? One of the most effective marketing strategies for boosting visibility is co-branding, or capitalising on other brands to increase visibility. Co-branding is a strategic...
To maximise their sales at Christmas, brands need to succeed in capturing and holding the attention of consumers. Gamification, incorporating playable elements into sales activities, is already an excellent way of engaging your audience (through interactive mechanisms...
For the vast majority of French people, summer is synonymous with vacations. It’s a chance to discover new places, recharge your batteries with loved ones, and disconnect. All these parameters can complicate brand communication and cut off contact with their...
Relationship marketing is an essential strategy for all brands seeking to build customer loyalty. And like any relationship, customer relations require time and effort. Consequently, relationship marketing is a long-term strategy that involves multiply the points of...
