Today’s brands only have a few a second to make a good impression online. If nothing catches a new visitor’s attention on the website, they will leave as quickly as they arrives. Of course, the design of your website or online shop plays a big part in...
It has become crucial for companies to learn how to collect customer data in order to better understand their audience and seize new business opportunities. Consumers expect brands to understand their expectations, anticipate their needs and offer them a shopping...
To engage and retain your community of customers, it’s important to maintain a regular calendar of marketing events throughout the year. It’s important to plan your marketing campaigns and communications activities carefully. This planning is essential to...
Have you just launched your brand or are you heading up a marketing team? You’ve probably already heard of gamification. It’s all about incorporating playable, interactive mechanics into your marketing campaigns. This innovative technique stimulates the...
