Who hasn’t thrown a Wheel of Fortune in the hope of being the lucky winner? It’s a famous game mechanics, and for good reason: the rules are simple and participants know instantly whether they’ve won or not.The Wheel of Fortune is a lever for...
Consumers expect brands to be authentic and to embody their values. UGC (User Generated Content) is a powerful lever in the face of traditional advertising, which often has little impact. By relying on content created by their audience, brands can put in place...
The end of third-party cookies, priorising online privacy, the quest for a personalised customer experience… What if opt-in were the answer to the marketing challenges facing businesses? The virtual consent makes for greater transparency and trust in customer...
Mother’s Day is a not-to-be-missed event in France. Every year, it generates almost €1.9 billion in spending on gifts. It’s a marketing opportunity for brands. They can use it to boost their visibility, build customer loyalty and increase sales....
Retail today is facing major challenges, starting with increased competition from e-commerce, which offers not only competitive prices but also undeniable convenience. But shops must also respond to the new demands of consumers, who now expect shopping experiences to...
