At the company’s office, the small marketing team watches engagement figures plummet and webiste traffic decline as summer approaches. Frustrating though it is, this situation is common: brands see a drop in engagement on their platforms during this period....
Who hasn’t thrown a Wheel of Fortune in the hope of being the lucky winner? It’s a famous game mechanics, and for good reason: the rules are simple and participants know instantly whether they’ve won or not.The Wheel of Fortune is a lever for...
Consumers expect brands to be authentic and to embody their values. UGC (User Generated Content) is a powerful lever in the face of traditional advertising, which often has little impact. By relying on content created by their audience, brands can put in place...
The end of third-party cookies, priorising online privacy, the quest for a personalised customer experience… What if opt-in were the answer to the marketing challenges facing businesses? The virtual consent makes for greater transparency and trust in customer...
Mother’s Day is a not-to-be-missed event in France. Every year, it generates almost €1.9 billion in spending on gifts. It’s a marketing opportunity for brands. They can use it to boost their visibility, build customer loyalty and increase sales....
