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Albin Michel
Instant Win Calendar
The independent French publishing house Albin Michel, founded in 1900 by Albin Michel, is renowned for having introduced authors such as Éric-Emmanuel Schmitt, Amélie Nothomb, Mary Higgins Clark and Stephen King.
The company has been using the Socialshaker platform for several years to launch contests. In the run-up to the festive season, Albin Michel decided to launch a quiz campaign to anticipate the spread of Christmas magic in the minds of its customers and prospects.
The calendar just before Advent
The launch of an Advent calendar in the run-up to Advent was an opportunity for Albin Michel to present its selection of Christmas books to its community while introducing its customers to the quality and diversity of its catalog and its new releases in French literature. for future Christmas shopping.
The choice of the Instant Win Calendar game was an obvious one for the project, as its mechanics enabled players to discover a book each day and then try to win it by scratching the day’s square.
Promoting the campaign
Albin Michel wanted to distribute its competition via a microsite format, in order to offer players an optimal user experience. The microsite was distributed regularly on the company’s Facebook page, in a special Christmas Newsletter and on the website via a slider image.
A sponsorship campaign was also launched on Facebook to reach a public interested in the game. For the company, the campaign proved to be an appropriate and well-received proposition.
Campaign results
This campaign was also an opportunity to offer game participants the chance to subscribe to Albin Michel newsletters. According to the company, the opt-in rate is a sign of a successful emailing policy. Softgate also proved effective in increasing Albin Michel’s Facebook community.
- Nearly 12,500 participants for a total of 61,781 entries.
- 24% of participants signed up for the newsletter, 30% for a second operation
- 1588 clicks on the “like” button
What do you think of Socialshaker?
« For us, Socialshaker is a platform that makes it easy to set up effective, personalized games. Pour nous, Socialshaker, c’est une plateforme pour mettre en place facilement des jeux efficaces et personnalisés. We particularly like the fact that you can fully customize the application. Customer service is very attentive. »
