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The calendar just before Advent

The launch of an Advent calendar in the run-up to Advent was an opportunity for Albin Michel to present its selection of Christmas books to its community while introducing its customers to the quality and diversity of its catalog and its new releases in French literature. for future Christmas shopping.

The choice of the Instant Win Calendar game was an obvious one for the project, as its mechanics enabled players to discover a book each day and then try to win it by scratching the day’s square.

Promoting the campaign

Albin Michel wanted to distribute its competition via a microsite format, in order to offer players an optimal user experience. The microsite was distributed regularly on the company’s Facebook page, in a special Christmas Newsletter and on the website via a slider image.

A sponsorship campaign was also launched on Facebook to reach a public interested in the game. For the company, the campaign proved to be an appropriate and well-received proposition.

Campaign results

This campaign was also an opportunity to offer game participants the chance to subscribe to Albin Michel newsletters. According to the company, the opt-in rate is a sign of a successful emailing policy. Softgate also proved effective in increasing Albin Michel’s Facebook community.

• Nearly 12,500 participants for a total of 61,781 entries.
• 24% of participants signed up for the newsletter, 30% for a second operation
• 1588 clicks on the “like” button

What do you think of Socialshaker?

« For us, Socialshaker is a platform that makes it easy to set up effective, personalized games. Pour nous, Socialshaker, c’est une plateforme pour mettre en place facilement des jeux efficaces et personnalisés. We particularly like the fact that you can fully customize the application. Customer service is very attentive. »

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