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Chronopost
Wheel of fortune
Chronopost, a branch of La Poste group, has specialized in the transport of small goods (parcels) for over 20 years. Its objective: to deliver while minimizing the impact of transport on the environment.
Accustomed to launching contests for the major high points of the year (e.g. back-to-school, Halloween, etc.), the company wanted to offer its audiences an original contest for Valentine’s Day, with the aim of boosting its brand awareness.
This year, singles were in the spotlight, with a fun and funny concept based on the famous Wheel of Fortune. The aim: to offer prizes (beauty products, video games, etc.) to the general public (target: 18-34 year-olds).
Campaign objectives
The operation was spread over a short period (1 week).
Main objectives:
- generate qualified engagement,
- gain new fans on social networks,
- collect a large number of entries (reach).
The promotion
The company wanted to communicate its operation exclusively via its social networks (Facebook and Twitter). With no Ads budget, Chronopost was able to make its communications visible and generate engagement, as its community was already used to this type of operation. Post frequency: 4 publications on Facebook, 3 on Twitter during the week.
Campaign results
The campaign counts
- 63,423 total entries, including 34,395 one-off entries
- 1191 likes were collected on the Chronopost Facebook page
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“It’s a simple platform that generates interactivity for the Chronopost community, on our social networks.”
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