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Digitalizing Class’croute campaigns

Annual game and occasional events at sales outlets.

Class’croute is first and foremost a local brand with its “corner” restaurants. They can be found in companies and schools, as well as in railway stations and airports. And that’s not counting the foodtrucks parked outside businesses and the network of 140 franchised restaurants across France.

Every year, to offer a unique experience to all its franchisees and their customers, the brand launches a fun marketing game. These are the “Instant Win” scratch cards!

And this year, the brand wanted to digitalize its operation by offering a summer Instant Win game in a tab on its Facebook page.

Instant Scratch mechanics

Instant Scratch, a successful visual and interactive experience:

• Awakening the senses thanks to the game’s warm, friendly graphic identity
• Original summer prizes: discount vouchers and smartbox “wellness” boxes, Lipton beach towels and mint pots to grow and a trip for two to Morocco.
• 2 custom fields to identify loyal class’croute customers and their preferred restaurants.

Game promotion

• On-site promotions with flyers and table stands in restaurants
• Visuals adapted to different social media
• Promoting the marketing game on the class’croute website
• Launch email campaign sent to 130,000 customers

Results and satisfaction

• 13,169 unique entries
• 31,678 total investments
• Newsletter subscribers: 13% of players
• On the Class’croute Facebook page: 1,300 fans recruited

Finally, what do you think of Socialshaker?

“Thanks to your YouTubes tutorials and the responsiveness of your Live Chat customer support, I was able to set up my Instant Scratch campaign easily and efficiently. What’s more, your user resources are useful!“

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