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E-motors
Wheel of fortune
E-Motors is a leading company with a strong reputation in the automotive market. Voted best automotive distributor in 2017 by Auto Plus magazine, E-Motors has more than 40,000 customers who trust it with their car-buying projects.
Why do customers choose E-Motors? For the quality of the service, the wide choice of references and, last but not least, to get the best negotiated prices throughout Europe.
The E-motors summer game
The brand enlivens its Facebook page and X account daily with quick, engaging games such as Timeline Quizzes (“Mystery Car”) or industry news (“Did You Know?”). To mark the summer season, the company launched a month-long competition in which Internet users could win around thirty Total gift cards (worth €15 each).
The aim of the campaign: to recruit new Facebook fans and prospects, with a view to generating sales.
E-Motors chose the Wheel of Fortune mechanic for its attractive animation (the design of the wheel fits perfectly on a beach umbrella), and last but not least for the ease of access to the game and the speed of participation.
Promoting the campaign
To increase the virality of its game, the brand decided to reference its game on contest listing sites. A consumer target in line with E-Motors’ customer typology.
Campaign results
- The installation of the Softgate button in the mechanics has, among other things, enabled E-Motors to win over 600 new Facebook fans.
- 23,574 unique entries (for a total of over 100,000 entries)
What do you think of Socialshaker?
“It’s an excellent tool for creating contests of all kinds, both for novices and for more advanced users.”
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