iGraal

The campaign concept

The brand focused on originality and diversity, replacing the traditional Advent Calendar with a series of 4 marketing games spread throughout the month of December.

-For the 1st week: Lucky One (instant win game with a scratch box animation).

-Week two: the Tap Tap contest, a fun, viral scoring system.

– iGraal ends the year on a high note with two “ Prize Draw ” games: a Memory game, followed by a Bonto game in the final week.

Satisfied with the mechanics already in place, they decided to try again.

Reasons for success

The choice of prizes

High-value prizes in association with iGraal’s partners, including a smartphone, gift cards, a trip or annual passes to Disneyland.

The variety of its marketing actions

• Create a different and original gaming experience, immersing players in the spirit of the season with graphics associated with Christmas.
• The members-only operation created an exclusivity phenomenon to attract and impact site visitors.

Strong promotion

The company has opted for an omnichannel communication strategy, combining several sources of acquisition:

• Promotion of the game in the form of a banner on several pages of the website,
• Social networks: Facebook and X,
• Integration of games into commercial emailing.

The brand opted for 100% organic advertising, calling on its audience pools: users, newsletter subscribers, visitors and followers on social networks.

Campaign results

A campaign that achieves cutting-edge objectives:

• The 4 marketing events generated over 135,000 total entries, including 100,000 unique entries,
• Together, the campaigns attracted some 168,000 visits,
• The games were shared more than 1,170 times on social networks.

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