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Interfel
Jackpot game
Interfel is a website for children and parents to learn about, prepare and enjoy fresh fruit and vegetables. Discover how each product grows and when to eat them, cook special recipes for little chefs, play with Frutti and Veggi to memorize as many ingredients as possible to make up a giant skewer, etc. the world of fresh fruit and vegetables is fun and delicious!
The game was integrated into the site via the iframe code provided directly by the Socialshaker interface.
Campaign objectives
- Give greater visibility to its latest 360° campaign (TV, radio, etc.),
- Put the spotlight back on our mascots who, like children, have grown up,
- Highlight the seasonal products promoted by Frutti et Veggi: cauliflower, lamb’s lettuce, pear and apple,
- Raise the profile of its websites,
- Increase newsletter subscriptions,
Campaign results
In the space of a few weeks, the 20,000 mark has already been reached, and the campaign has registered over 90,000 attempts.
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