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Joué Club
Jackpot game
Joué Club is a cooperative of companies specializing in the sale of children’s toys.
To mark the release of the new Disney film Zootopie, the company decided to use the Jackpot mechanism to offer cinema tickets to be won.
Campaign context
This operation is not their 1st try, as Marketing Manager Margot De Boissieu explains: “We regularly make games for Disney releases, and they always have a great impact. »
The brand’s main objective is to generate website traffic while growing its database of customers and prospects.
Campaign results
- 187% increase in web traffic over the game period
- 21 036 participants
- Nearly 20% of participants subscribe to the newsletter
