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Les Arcs
Jackpot
For over 30 years, the Club des Sports des Arcs has been organizing summer sports activities in Le Arcs. Les Arcs – Bourg Saint Maurice Tourist Office found that its sports club’s offering was complex to understand, and therefore difficult to sell or communicate.
So it decided to launch a new product with a new name, HERO Les Arcs, to rejuvenate and energize the brand.
The campaign concept
The marketing and animation teams then decided to set up a Jackpot Game based on the “instant win” principle, simultaneously on the Les Arcs website and Facebook page, in order to create a fun and participative approach.
This made it possible to target a very large number of players, both new and regular customers. Among the data collected, the game notably enabled us to gather new opt-in email addresses for our partner newsletter.
Results
- Over 9,000 unique entries for a total of 25,000 entries
- 18% opt-ins for partner newsletter
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