Parashop launched a unique Sweepstakes contest on Facebook around their body care line of products with their partner Biotherm.
- For Parashop : highlight the premium quality of the products they sell, recruit new Facebook & Twitter followers and collect new subscribers for their newsletter.
- For Biotherm : generate digital word-of-mouth on their new body care products.
- 6000 unique players in 7 days.
- 22% of players registered for the Parashop newsletter (optin).