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Rue du Commerce
Gifts Rain
Rue du Commerce is a French retailer and a major player in the online retail sector in France.
This year, Father’s Day took place during the Euro: the ideal opportunity for Rue du Commerce to capitalize on this high point, while showcasing products from its marketplace.
Concept ot the campaign
Rue du Commerce has therefore launched a Gifts Rain game featuring the visuals proposed by Socialshaker for the various highlights of the year. Internet users could try their luck at winning prizes such as tablets and video game consoles. On the last screen, a customized button linked to the Rue du Commerce website, which helped the company to generate traffic to its site.
Campaign results
- Over 32,000 unique entries
- Around 75,000 participants in total
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