< Customers
iGraal
Lucky One, Tap Tap, Memory, Bonto
A regular user of the Socialshaker platform, iGraal, France’s leading cashback provider, wanted to repaet the experience at one of the most importante times in their business: Christmas.
Throughout the festive period, the company set up 4 interactive animations, and cross-channel with a dual objective:
- Rewarding member loyalty,
- Extend your reputation by making yourself known to potential new users.
The campaign concept
The brand focused on originality and diversity, replacing the traditional Advent Calendar with a series of 4 marketing games spread throughout the month of December.
-For the 1st week: Lucky One (instant win game with a scratch box animation).
-Week two: the Tap Tap contest, a fun, viral scoring system.
– iGraal ends the year on a high note with two “ Prize Draw ” games: a Memory game, followed by a Bonto game in the final week.
Satisfied with the mechanics already in place, they decided to try again.
Reasons for success
The choice of prizes
High-value prizes in association with iGraal’s partners, including a smartphone, gift cards, a trip or annual passes to Disneyland.
The variety of its marketing actions
- Create a different and original gaming experience, immersing players in the spirit of the season with graphics associated with Christmas.
- The members-only operation created an exclusivity phenomenon to attract and impact site visitors.
Strong promotion
The company has opted for an omnichannel communication strategy, combining several sources of acquisition:
- Promotion of the game in the form of a banner on several pages of the website,
- Social networks: Facebook and X,
- Integration of games into commercial emailing.
The brand opted for 100% organic advertising, calling on its audience pools: users, newsletter subscribers, visitors and followers on social networks.
Campaign results
A campaign that achieves cutting-edge objectives:
- The 4 marketing events generated over 135,000 total entries, including 100,000 unique entries,
- Together, the campaigns attracted some 168,000 visits,
- The games were shared more than 1,170 times on social networks.
Are you satisfied with the Socialshaker brand?
« We’re delighted with the support service offered by the solution. We benefited from fast, practical advice throughout the operations generated on the platform. »