< Customers
Tupperware
Open Quiz
Tupperware, the famous brand of polyethylene containers known internationally for its revolutionary “Tupperware meeting” sales system, has established itself in France as a heritage brand and has built up a strong reputation.
Tupperware France federates its Tupp’ followers on social networks with over 152,691 fans on Facebook, 2,928 followers on Twitter and 8,461 subscribers on Instagram thus developing local communication.
Relationship marketing is at the heart of these boxes!
Highlight: Mother’s Day
Tupperware has launched an Open Quiz mechanic to celebrate Mother’s Day. The aim was to give fans the chance to choose the gift they wanted to give, rather than having to put up with it. A choice based on the plurality of endowments and not on the promotion of products. The party was intended to be an intimate affair because, over and above the players’ commitment to the brand, the fact of taking part was a token of the very personal affection shown to his mother.
Multiple marketing objectives
- Generate traffic and increase user engagement
- Animate the community and test fan reactions in order to increase the number of opt-ins for newsletter subscriptions.
With 7 days for 7 prizes, and the anticipation of Mother’s Day (the campaign ended 10 days before D-day, ahead of the saturation around this theme), the operation was deployed successfully and efficiently.
Results and satisfaction
- 6,742 unique entries
- 2,169 fans recruited on Facebook
- 41% of participants subscribed to the Newsletter
- 5%, the average engagement rate on Facebook posts dedicated to this game
What do you think of Socialshaker?
« User-friendly, easy-to-use platform. A customer since December 2016, we have organized several campaigns including a Jackpot at Christmas and a Gifts Rain at Easter. This is our 4th game in 6 months! Can’t wait to see what’s new! »
We say yes to gamification around the Tupperware brand!